Apple, Google, Amazon, and Disney, any big and successful company you see around today had a humble beginning. These billion-dollar multinational setups were all operated through a garage serving a few clients. What happened then and what made them the widely acknowledged and trusted brand that they are today?
Well, vision, passion, commitment, hard work, and great ideas are all a part of their journeys. But, one important thing that most of them did right and in time was building an incessantly strong connect with their customers. Their client servicing programs and communication were well-defined and built to establish a long-term and valuable relationship with their clients.
These businesses explored and implemented different methods, tried out different channels, and worked on various platform options to foster client relationships.
Today, you are in a much better equation with information technology that they were in their growing times. You can explore hyper-integrated electronic communication and access and connect with your customers at a tap of a gesture. All working electronically to quickly trigger an action and response event at your laid-back command.
At its virtuous best, it can be done just with the help of an email communication. That’s the earlier and easiest thing you known on the internet. Now explained as the most cost-effective way for businesses to build their channel of mass communication!
Create a template, draft a message, customize addresses, and shoot it to a list of recipients. That’s it. This is how it works allowing you to reach the highest number of target users without having to spend wastefully on extravagant promotions and high-end skills. Embedded with the latest communication technology, email marketing services are doing wonders in accelerating the process of user acquisition fetching high ROIs.
To which, most of the e-commerce ventures, modern-day entrepreneurs, and mass marketers have brought this mode of marketing to an ever powerful and prolific way of doing it through email autoresponders.
So, what are autoresponders?
In the simplest words, an email autoresponder is a computer program that automatically reverts to the emails from respondents. It can be a pre-written email communication or a set of email messages or e-newsletters that are programmed to be sent responding to time and event triggers.
As per Marketing Sherpa, the most commonly applied autoresponder emails are in the form of Welcome emails that account for over 50% and the rest of the majority is of the Thank You emails that are 48% of the total. The rest of them are the emailers that find a way in between to keep the users engaged with the business communication.
Auto-emailers can aid to your brand building, customer engagement, or business sales strategy and can act as a tool to help you reach out to new prospects allowing you to get them to respond to the communication in the desired manner.
How autoresponders are effective:
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Immediate response and acknowledgment
Autoresponders immediately re-join with the customer’s email, tapping their receptive mindset just at the right moment. That means, with autoresponders your customers don’t have to wait for a manual reply coming at the time they are out of that ‘ready-to-engage’ and ‘high-urge’ frame of mind. Here, the most important thing is they are getting an immediate acknowledgment for the communication which is not really possible in the case of a manual job.
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Relevantly act upon the respondent’s actions
It is an easy and effective way to respond to email communications relevantly. When you have users joining your program or subscribing to your monthly newsletter, you can create a message to respond to your users welcoming them with an onboarding message. In case of a purchase, you can send them a thanking email with an offer on next purchase or an invite to your loyalty program. This gets you to make them your repeat customer and be with you for longer.
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Constantly engage with customers
Autoresponders are a great way to constantly engage your users by regularly being in touch with them with well-timed email communication. This is critical at building trust and association around your brand and increase the chance of users to interact with your business. This helps businesses to continually engage with their customers by receiving them well and keeping them attended with well-appointed, timely, and consistent communication.
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Share important info and stats about your business
When you are on a regular mode of communication with a set of audiences through autoresponders, you can build a stronger image sharing growth-critical information with them. As you trail-back over the request for testimonials or joining subscriber list, you may show them business stats further validating your authority and credibility in the domain. This could even include links to case studies and customer stories that aptly propose your point.
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Incorporate with your automation workflow
As an e-commerce business releasing orders and serving customer queries on a day-to-day basis, you have a lot of customer interaction going on in the process. Right from cart-addictions, order placement, payment, to delivery there is a continuous need to get in touch with the customers. Here, you get help with auto-responders by setting up and integrating customer communication within the automation workflow. As this will never leave a chance to keep your customer updated and engaged at each step of the buying process.
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Helps in building and reinforcing customer relationship
Autoresponders aid in the retention of subscriber interest and in building a seamless flow of communication over the course of offering. Also, with this, you can timely acknowledge and respond to support queries and requests that boost customer satisfaction. This goes a long way in building a great rapport with your users and you build a strong relationship with customers who get you repeat-business and at its best become loyal customers and promoters of the business.
Final Words
Once you have the customer communication going in a seamless mode, you are halfway through your goal. Autoresponders make this idea of engagement through well-directed and aptly-appointed information a lot organized and effective for your business. So, you have customers attended and engaged with the right piece of communication at the right time through smart auto-responses. Getting you a high chance to acquire, convert, and retain customers, eventually translating into sustainable business growth.
Reach out to ESage Digital for Email Marketing Services and get the most value with your email marketing efforts served through strategic conversion techniques real world solutions.
