Where technology advancements have revolutionized and digitalized whole businesses, the food industry has seen a great shift in the dynamics of food marketing, manufacturing, and distribution.
You must have noticed that every other post on social media is about food. Dozens of pictures clicked in a way that is mouthwatering and makes you want to order it straightaway. It is a very popular industry that presents unbound opportunities for businesses.
If you as a brand are looking for ways to digitalize your strategies for increased revenue generation and online visibility, then you are in the correct place. This post is directed towards providing you a comprehensive account of the digital strategies which have transformed the food industry.
Effects of Digital Marketing In The Food Industry
Studies show that over 40% of the human population learns about food using some sort of digital medium, and over 57% of customers are making use of online delivery services to order food.
These are huge numbers that further emphasize the importance of utilizing digital media for marketing your food brand in this diverse food industry. You must have seen the different social media platforms flooded with promotional and advertisements posts, along with reviews to attract customers.
These are not the only places where the food and beverage industry has employed social media for a pronounced digital transformation to help aid their businesses. Other than these, some websites particularly review food, blogs, delivery services, and sites that make your bookings.
These activities signify the importance of digital marketing, which is most important to any business in this era. If you are a food brand that has not yet invested in digital marketing, then you must be feeling a little overwhelmed at being left behind.
You may start by hiring professional experts to handle the digital marketing aspects of your business from brand growth and visibility to improved online traffic through YourDigiLab for services that ensure digital transformation.
Top 5 Strategies For Digital Transformation
We have put together the most beneficial digital marketing strategies to help you get started towards the digital transformation of your brand. These digital strategies will help push your brand to compete actively with the existing giant brands.
SEO (Search Engine Optimization)
The importance of SEO in the making or breaking of any business is supreme. It is the only way to ensure visibility and search engine rankings on the internet.
A good SEO team is essential to make sure that your brand appears on the first page of the search results on any given search engine, especially Google. It is a fact that if your target audience finds themselves unable to locate you on Google, then they will never know anything about you.
Bearing this in mind, you need to optimize this platform by applying effective strategies and making use of the keywords that develop your website authority and visibility on the various search engines.
If you want to be a business with continuous growth, then this is by far the most effective method being rapidly employed for a remarkable digital transformation.
AI and IoT for Supply Chain Transparency
Supply chain transparency has become a necessity for the food and beverage industry due to its rising demand amongst consumers.
With the end buyer being more aware than ever and utilizing the internet to investigate, compare and then purchase products, the companies must be aware of what happens upstream in the supply chain.
It is equally important that this information be communicated effectively throughout the company and also to the external world. This has been simplified by using AI and IoT in the form of smart labels.
This practice can effectively increase transparency by scrutinizing manufactured goods through the supply chain process.
Food Quality Management
The supreme quality of food has always been of utmost importance. However, there have always been companies that either neglected or lagged in some aspects of quality control.
Due to the increase in consumer awareness and its impact, companies are now focusing on quality control more so than ever before.
It has become crucial for every segment of the supply chain to make sure that there is no negligence or compromise made on the quality of the manufactured goods as it can cause a significant setback.
The digital transformation with consumers openly voicing their opinions and reviews on the digital platforms and the negative feedback means a huge fallout in potential customers. To remain competitive in the mainstream industry, the importance of good quality assurance has become paramount.
Sensor technology has been a great aid in increasing the quality of food and ensuring its preservation and safety.
Food Supply Chain Maximization Through AI
Going digital implies making use of data. Colossal amounts of data are disseminated each minute.
Using AI-supported analysis allows us to make use of this invaluable data by monitoring the customer demand. This is highly beneficial in reducing the added costs that incur from the food waste that occurs at a whopping 40% during food production.
This real-time data analysis technique enables the upper levels of the food supply chain to act timely on the current market trends saving unnecessary waste, inefficiency, and opportunity costs.
The massive implementation of AI caused digital transformation that has readily increased revenue generation and has also been an integral force in curbing food waste.
Automation
Automation is key to get more work done with the least human assistance and eliminates repetitive tasks that require intensive physical work. It is also one of the most prominent digital transformations in the industry.
It is also a great way to reduce costs and increases scalability, and improved customer service. This has aided the food and beverage industry to turn towards automation, further adding to the digital transformation of this industry’s landscape.
These new trends are being implemented to ensure the safety and preservation of food items that may often be perishable. This brings the cold chain management into play which guarantees that the quality of food will remain intact.
The year 2022 will see many logistic advancements in cold chain management, which comprises processes like production, transportation, storage, and port of call conditions.
